Customers vs. Consumers

Saw this on another site and I thought it would be great to share it with everyone:

Pirates are not paying customers.

Pirates are not “customers” at all.

Pirates are thieves.

Thieves are not customers because they do not buy.

You have to buy to be a customer.

Pirates and thieves are consumers.

Rats, termites, and boll weevils are also consumers.

But they are not customers because they do not buy what they consume.

A customer is a consumer.

A consumer is not necessarily a customer.

Lot’s of people seem to have difficulty understanding that very simple fact.

This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>