Tag Archives: consumers

Customers vs. Consumers

Saw this on another site and I thought it would be great to share it with everyone:

Pirates are not paying customers.

Pirates are not “customers” at all.

Pirates are thieves.

Thieves are not customers because they do not buy.

You have to buy to be a customer.

Pirates and thieves are consumers.

Rats, termites, and boll weevils are also consumers.

But they are not customers because they do not buy what they consume.

A customer is a consumer.

A consumer is not necessarily a customer.

Lot’s of people seem to have difficulty understanding that very simple fact.