Anyone that’s had to DMCA Google in the past knows that the search engine giant took FOREVER to get around to your notices. By then, if you had DMCA’d the actual site hosting your content, Google would come back and say that they don’t see infringement on the links you reported. To which people like me would exasperatedly shout “Yeah not now…but there was 2 WEEKS AGO when I sent you this DMCA!”
It would result in a ‘false-positive’ search result listing but one that would just stick there and fuck up your legitimate search rankings. Your only other option was to leave the content out there languishing until Google acted which wasn’t really a wise option.
But all that is about to change…
Google plans on responding to DMCA notices within TWENTY-FOUR HOURS from here on. I can’t wait to see if they do actually do this.
Read the full press release from Google at XBIZ